StepStone Overseas Education
High competition with low organic rankings and expensive paid acquisition
The Challenge
What brought them to us and what they needed to solve
StepStone Overseas Education was competing in a crowded education consultancy market with low organic search rankings and a high cost-per-acquisition on paid channels.
They needed a sustainable, scalable way to attract student inquiries without continuously increasing ad spend.
Our Strategy
How we approached the problem
We implemented a long-tail keyword strategy, created city-specific landing pages, developed blog content targeting student queries, and optimized Google Ads for better efficiency.
What We Did
Conducted comprehensive keyword research focusing on long-tail terms
Created city-specific landing pages for major markets
Developed blog content addressing common student questions
Optimized Google Ads for higher quality score and lower CPC
Built internal linking strategy for better crawl efficiency
Established authority through educational content
The Results
Organic Traffic Increase
425%
Cost-Per-Lead Reduction
58%
City Pages on Page 1
12
Student Inquiries Increase
3x
Key Performance Highlights
- 425% increase in organic traffic providing sustainable lead generation
- Cost-per-lead reduced by 58% improving marketing efficiency
- 12 city pages ranking on page 1 of Google in major markets
- 3x increase in student inquiries with lower acquisition costs
Ready to Become Our Next Case Study?
Every brand we work with gets a strategy built around their specific goals, not a template. If you're ready to turn your marketing into a measurable growth engine, let's talk.
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