Sialkot Trade Center
Strong local reputation but almost no digital footprint
The Challenge
What brought them to us and what they needed to solve
Sialkot Trade Center was a growing real estate company with a common problem: a strong local reputation, but almost no digital footprint to match it.
Their social channels were inconsistent, engagement was minimal, and, most critically, the leads that did come in rarely converted into closed deals.
The company needed to build trust with potential buyers and sellers online, establish a professional presence across platforms, and create a consistent system for lead generation and conversion.
Our Strategy
How we approached the problem
We built a full-funnel social media strategy tailored specifically to their target buyers and sellers.
This meant blending scroll-stopping short-form video for TikTok and Instagram with targeted Facebook ad campaigns, all backed by a consistent, high-frequency posting cadence designed to build trust over time, not just visibility.
We focused on platform-specific content optimization, understanding that each platform rewards different content types and posting frequencies.
What We Did
Produced property walkthroughs, agent-led content, and local market insights tailored to each platform's format
Ran targeted lead-generation ad campaigns segmented by property type and buyer intent
Built a retargeting funnel to re-engage users who viewed listings but didn't inquire
Set up conversion tracking to connect ad spend directly to booked viewings and closed leads
Established consistent posting cadence (3-4 posts daily) to maximize algorithm favorability
Created educational content about the Sialkot real estate market and investment opportunities
The Results
Instagram Views (1 Month)
402K
Instagram Profile Visits
7.1K
Bio Link Taps (Intent Signal)
28
Reels Performance (Views/Likes/Shares)
13K / 269 / 129
TikTok Post Views
336.4K
TikTok Total Viewers
271.5K
New Audience Discovery
221.6K
Facebook Views & Engagements
678K / 5,491
New Facebook Followers
220
Key Performance Highlights
- 402K Instagram views and 7.1K profile visits signaling high visibility
- Reels outperformed all other formats with 13K views, 269 likes, and 129 shares
- 336.4K TikTok views with 221.6K new audience members — significant reach expansion
- 678K Facebook views — the strongest single-platform reach
- International reach across UAE, Saudi Arabia, Kuwait, and UK
- Strong local reach across Sialkot, Gujranwala, Lahore, and surrounding areas
See Our Work
Watch selected content created for Sialkot Trade Center.
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