A&A Dental Complex
Inconsistent, costly patient acquisition with no unified strategy
The Challenge
What brought them to us and what they needed to solve
A&A Dental Complex had strong patient reviews and excellent clinical outcomes, but their marketing approach was fragmented and expensive.
Marketing was done independently with no unified strategy, no shared tracking, and rising ad costs that weren't translating into booked appointments.
With multiple clinic locations, messaging was inconsistent, and there was no clear way to measure which channels were driving actual patient bookings.
Our Strategy
How we approached the problem
We centralized their marketing under one unified framework built around a single principle: establish trust through education, then convert high-intent searches with targeted ads.
We combined trust-building organic content (before/afters, testimonials, procedure explainers) with precision-targeted PPC campaigns built around high-intent local search behavior.
Our approach targeted specific search terms like 'dentist near me' and 'emergency dental care' while using organic content to build credibility and reduce ad costs over time.
What We Did
Developed educational and trust-building content: before/afters, patient testimonials, and procedure explainers
Ran Meta (Facebook/Instagram) ad campaigns segmented by clinic location and service line (cosmetic, general, emergency)
Continuously optimized ad spend and targeting based on real-time performance data
Unified messaging and visual branding across all clinic locations for consistency
Set up conversion tracking from ad click to appointment booked
Created location-specific landing pages optimized for local search intent
The Results
Instagram Views (1 Month)
56.1K
Instagram Profile Visits
361
Content Shares
117
Stories Views
3.1K
Reels Views
3.0K
TikTok Viewers (Total)
2.6K
TikTok New Audience
2.3K
Cost-Per-Lead
Significantly Reduced
Key Performance Highlights
- 56.1K Instagram views showing strong reach and brand awareness
- Stories and Reels nearly matched as top-performing formats, indicating video content resonance
- 361 profile visits and 117 shares showing genuine organic interest beyond passive viewing
- 2.6K TikTok viewers with 2.3K new audience members expanding reach to younger demographics
- Measurable reduction in cost-per-acquisition through optimized ad targeting
See Our Work
Watch selected content created for A&A Dental Complex.
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