7M Cafe
Strong atmosphere but weak social presence and no targeted paid strategy
The Challenge
What brought them to us and what they needed to solve
7M Cafe had the atmosphere and menu to compete with any spot in town, but its social presence didn't reflect that reality.
Posting was irregular, content lacked a consistent visual identity, and paid ads (where they existed at all) weren't targeted enough to drive real foot traffic or online orders.
With two locations (Gujranwala and C-Mall), brand presence was fractured, and there was no cohesive strategy to make the café feel like a destination.
Our Strategy
How we approached the problem
We built a content-first strategy designed to make 7M Cafe feel like a destination, not just another café.
We paired this with tightly targeted paid campaigns to convert scrollers into walk-ins and repeat customers.
Our production team managed the full content creation and launch rollout for both outlets, establishing a strong consistent brand presence across both locations.
What We Did
Developed a consistent visual identity and content calendar across Instagram and Facebook
Created content themes: menu highlights, behind-the-scenes, seasonal specials, and customer moments
Ran geo-targeted paid ad campaigns to reach local audiences within a defined radius of each café location
Used Meta ad formats (Stories, Reels, Carousel) to promote limited-time offers and new menu drops
Built a content rhythm around peak footfall times (weekends, evenings, event days) to maximize relevance
Engaged directly with comments and DMs to build a loyal, responsive online community
The Results
Total Instagram Views (1 Month)
222.7K
New Instagram Followers
524
Stories Reach
70K
Reels Reach
63K
Reels Engagement (Likes/Shares)
1,100 / 760
TikTok Followers
645
TikTok Post Views
15.9K
Key Performance Highlights
- 222.7K total Instagram views and 524 new followers in a single month
- Stories leading reach with 70K views, closely followed by Reels at 63K
- Reels dominating engagement with 1,100 likes and 760 shares — the strongest format
- 645 TikTok followers with 15.9K post views showing engagement building steadily
- A recognizable, cohesive brand identity matching the in-café experience
- Increased foot traffic aligned with content posting schedule
See Our Work
Watch selected content created for 7M Cafe.
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